One of the most important services we offer is our unique Strategic Core Messaging Workshop. This 3-hour intensive is designed to help you transform and unify your messaging in order to reach a wider audience and attract new customers, clients, and/or donors.
We could probably do the hard work for you, but then you wouldn’t own it. The workshop is designed for key leadership to participate on an organic level and land on the one thing that defines what difference you make to the world. In other words, why does your organization or company matter?
This isn’t as easy as it sounds, especially if you want everyone on the same page.
The workshop fee includes a one-hour follow-up meeting to fill out a ‘strategic message map’ that will offer your team a broad range of potential taglines, hooks, headlines, and key messages. It also includes a Strategic Core Messaging Implementation Plan and check list to deploy the messaging in the most advantageous fashion.
Lastly, we offer discounted pricing on ongoing support services if you are a workshop client.
Photo: Birthday Dreams Strategic Core Messaging Workshop
core messaging workshop
· Conduct a communications audit
· Develop a monthly/quarterly newsletter
· Develop collateral materials
· Provide a messaging toolkit
Marketing professionals have finally figured out that most readers and listeners respond to a story about what you do more than just a regurgitation of your key information.
As someone who holds a Master’s Degree in theater (directing), has seven popular mystery novels on Amazon, and teaches storytelling for a local community college, I am steeped in the storytelling concept. More than that, I have been trained in the three-act play structure, how to write dialogue, and how to develop a character profile that matters.
Our two-hour Master the Art of Storytelling Workshop will give you not only the tools to write engaging client and/or donor profiles, but the mindset to approach all of your writing differently.
This workshop is designed for anyone within your organization who is tasked with individual writing projects.
With a Master's Degree in theater, I can provide robust speaker training designed to overcome personal fears, eliminate barriers and sharpen your natural skills. Whether the presentation is scheduled in front of 400 people or just your boss, together we can take a mundane presentation and make it memorable and rewarding.
I'm good at this. Let me help you.