Nonprofit professionals produce a lot of written copy in the form of newsletter articles, fundraising appeals, grant applications, annual...

What is a hook? In fishing, it’s a sharp pronged device to snag (or hook) the fish, so that you can pull it in and catch it. It’s not...

Professional bios are meant to impress the reader with your expertise, experience and, yes, your personality. What it’s not is your...

We all know what an elevator pitch is, but I suspect not everyone knows how to craft one that really works for you – one that will be...