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WHY NONPROFITS NEED TO LEARN PERSUASIVE WRITING
Nonprofit professionals produce a lot of written copy in the form of newsletter articles, fundraising appeals, grant applications, annual...
Lynn Bohart
Nov 14, 20242 min read


USE A HOOK TO GRAB ATTENTION
What is a hook? In fishing, it’s a sharp pronged device to snag (or hook) the fish, so that you can pull it in and catch it. It’s not...
Lynn Bohart
Feb 26, 20192 min read


8 TIPS FOR WRITING YOUR PROFESSIONAL BIO
Professional bios are meant to impress the reader with your expertise, experience and, yes, your personality. What it’s not is your...
Lynn Bohart
Oct 23, 20182 min read


FROM GOOD TO GREAT - HOW TO WRITE A BETTER ELEVATOR PITCH
We all know what an elevator pitch is, but I suspect not everyone knows how to craft one that really works for you – one that will be...
Lynn Bohart
Sep 23, 20182 min read


Even Frodo Had A Story To Tell
Let’s face it, fundraising is all about telling your story. What is it you’re trying to do? Who are you trying to help? And why? Listed...
Lynn Bohart
Aug 27, 20182 min read


A Story Needs Structure
Writers are taught to manipulate the reader. That’s right, I said manipulate. Why? Because if a writer simply wrote in a linear fashion...
Lynn Bohart
Aug 27, 20181 min read


WRITING FOR RESULTS
Nonprofits and/or businesses can no longer write to merely relay information. You have to write for impact - in other words, to get...
Lynn Bohart
Aug 14, 20181 min read


CULTIVATION IS KING
If you aren’t aware of this statistic, you should be. Successful fundraising is 90% cultivation and 10% solicitation. And yet, many...
Lynn Bohart
Aug 14, 20182 min read
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