Nonprofit professionals produce a lot of written copy in the form of newsletter articles, fundraising appeals, grant applications, annual...

What is a hook? In fishing, it’s a sharp pronged device to snag (or hook) the fish, so that you can pull it in and catch it. It’s not...

Professional bios are meant to impress the reader with your expertise, experience and, yes, your personality. What it’s not is your...

We all know what an elevator pitch is, but I suspect not everyone knows how to craft one that really works for you – one that will be...

Let’s face it, fundraising is all about telling your story. What is it you’re trying to do? Who are you trying to help? And why? Listed...

Writers are taught to manipulate the reader. That’s right, I said manipulate. Why? Because if a writer simply wrote in a linear fashion...

Nonprofits and/or businesses can no longer write to merely relay information. You have to write for impact - in other words, to get...

If you aren’t aware of this statistic, you should be. Successful fundraising is 90% cultivation and 10% solicitation. And yet, many...